We do not knowingly collect any Personal Information from children under 13 years of age. Where any such information is inadvertently collected, we will delete the information as soon as possible. If you believe a child under 13 years of age has provided us with Personal Information, please contact Ashden Road.
When you visit our Service, we may collect various categories of general Technical Information (“Technical Information”). Technical Information includes browser information, operating system information, device information, IP address and the date, time, length of stay and specific pages accessed during your visits to our Service. We work closely with third-parties such as analytics and marketing services providers, and may receive aggregated and anonymized data relevant to your demographic from them that we use to target advertising based upon your interests.
“Personal Information” is information that can personally identify you, such as your name, email address, telephone number and postal address. We maintain one or more databases to store your Personal Information and may retain it as reasonably required to serve you and operate our Service. Personal Information that we collect depends on how you use our Service. Providing your Personal Information to us is your choice. If you choose not to provide us with certain Personal Information, you may not be able to fully use or take advantage of features our Service may provide; and
Technical Information and Personal Information may be combined and/or linked to third-party Information for the purposes described in more detail below.
Registering to use our service
If you register to use our Service, we may collect Personal Information including your name, email address, and telephone number and postal address.
You may also register for our Service using a third-party service, such as Facebook. If you create your Ashden Road account by connecting through another service, you are authorizing us to use public information from that connected account to help complete your Ashden Road profile. Please remember that the manner in which our Service uses, stores, and discloses your information is governed solely by the policies of such service. We recommend that you review the terms and policies of that service, including its privacy and data gathering practices. Ashden Road shall have no liability or responsibility for the privacy practices or other actions of any third-party service provider or any other third-party website or service that may be enabled within our Service. You may review, update, or modify your account information, including profile and contact information, at any time by logging into your online account.
You may also permanently delete your account or make any other requests relating to personal data by contacting us.
We use your IP address to help diagnose problems with our server and to provide you with a better, more personal website experience. Your IP address is used to help identify you, your shopping cart and gather Technical Information.
We use pixel tags (“Tags”) to personalise your experience of our Service as well as to generate information about Service traffic and trends. Tags collect Technical Information, such as the type of browser that you use and your IP address. Tags may be used alone or in conjunction with cookies that can link Technical Information to Personal Information. Tags are normally not visible to you whilst using our Service.
We also use session and persistent cookies to keep track of your shopping cart and for other purposes like personalising our Service for you. A cookie is a small file stored by your internet browser on your computer. You can find more information about cookies and how to manage them at http://www.allaboutcookies.org.
Third-party advertisers also help us display tailored content to our customers and serve advertising on our behalf. These advertisers may also utilise cookies and/or pixel tags to collect Technical Information about your activities on our Service, to target advertising based upon your interests and to measure effectiveness of our Service. If you wish to not have your Technical Information used for the purpose of serving you targeted ads, you may opt-out by visiting http://www.youradchoices.com or similar online resources addressing behavioural advertising.
Please note that opting out prevents targeted advertising from selected networks but does not prevent all advertising.
We may provide links to third-party websites that we do not own or control. We are not responsible for the information collection practices of any website that we do not own or control. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.
Except if specified this Privacy Statement, Ashden Road does not rent, sell, trade or disclose your Personal Information to third-parties without your prior consent.
Ashden Road may, however, use, process and disclose Personal Information for the following reasons.
- Send information to customers about orders;
- Fulfil your orders;
- Process and collect your payments;
- Administer our rewards program;
- Send you promotional marketing material about our Service;
- Produce content for our sites;
- Customise, analyse, adjust and improve our Service to better serve your needs;
- Perform promotions;
- Enforce any agreements with you;
- Prevent fraud and other prohibited or illegal activities; and;
- Comply with potential requests for information from law enforcement or data protection agencies.
We may use your Technical Information and de-identified Personal Information to prepare anonymised, aggregated data about our Service users (“AA Data”). We may provide third-parties with AA Data in describing our Service to prospective partners, advertisers and other third-parties, and for all other lawful purposes. As communicated to third-parties, AA Data does not permit the recipient to identify, locate or contact you.
Third-party Service Providers
Ashden Road works with and/or employs other companies and individuals to perform functions on its behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, serving ads on our behalf, providing search results and links, and processing credit card payments. These third-party service providers have access to the Personal Information needed to perform their functions but may not use it for any other purpose.
We do not store credit card details nor do we share customer financial details with any 3rd parties.
Acquisition of Ashden Road
Information about customers is considered an asset of Ashden Road and, as such, may be transferred to another company in the event of a merger, acquisition, re-organisation, sale of all or substantially all of its assets, or the sale of an individual website owned by us, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets or to a third party as a part of such merger, acquisition, re-organisation, or sale.
Information sharing for marketing purposes
To provide you with information about products and services that may be useful to you, we may partner with select reputable organisations whose privacy policies we believe are consistent with ours. Such organisations may include other retailers and magazine publishers.
Through these arrangements, we may, with your consent, share, exchange, cross-reference and/or rent your name and mailing address.
Publicly-accessible Blogs, Reviews & Forums
Our Service also may from time to time offer publicly-accessible blogs, customer reviews or forums any information you provide in these areas may be read, collected and used by others who access them. To request removal of your Personal Information from such blogs, customer reviews or forums, please contact us. Please note that in some cases we may not be able to remove your Personal Information.
Invitation to others
You may choose to invite someone else to use our Service by providing his or her name and email address. You must ensure that you have permission from the individual before sharing their details with us. We may use this information to send invitations to such individuals on your behalf, to track the results of such invitation referrals, and to confirm qualifying orders attributable to your registered account. Anyone who receives an email invitation to use our Service may opt out of receiving such emails in the future by following the opt-out instructions in the email. We take commercially reasonable steps to implement all opt-out requests promptly, but those who opt out may still receive communications from us as we process the opt-out request, or as required for order processing and other purposes.
Ashden Road retains Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by applicable law.
Modifying or deleting your personal information
If you would like to modify or delete your Personal Information, please contact us with clear instructions about what you would like to be modified or deleted. We will respond to your request promptly.
You have the right to access the information that we hold about you. Please note that any demand for access may be subject to payment of a fee of £25 which covers our costs in providing you with the information requested. Should you wish to receive details that we hold about you please contact us.
Changing your subscription preferences
If you tell us that you do not want us to use your Personal Information to contact you, Ashden Road will respect your wishes. If you are a registered user, you may change your preferences to receive or not to receive email or other communications from us by logging in to your account and indicating those preferences on the “My Account” section of our Service.
You may also instruct Ashden Road to stop sending you emails, newsletters or other information by following the ‘unsubscribe’ instructions provided in the email. Ashden Road may, however, continue to use your Personal Information to contact you to service your account or as otherwise authorised by law. Please note that if you use more than one name or e-mail address when communicating with Ashden Road or using our Service, you may continue to receive communications from Ashden Road to any name and/or email address not specified in your opt-out request.
When you send sensitive information (for instance credit card details) to us via our order form, that information is encrypted and protected with SSL, the current industry-standard encryption protocol. When you are on such an SSL-protected page, a picture of a closed lock appears at the bottom or top of certain internet browsers. At other times this lock appears open. Another way to tell if you are on a secure page is to look at the address or URL of the page. These secure SSL-encrypted pages have URLs that start with https:// instead of http://.
If you have any questions about security using our Service, please contact us.
International data transfer
Changes to our Privacy Statement
I have a specific enquiry
Ashden Road is committed to transparency and if there is any particular question you have related to this Privacy Statement, please fill in the form below. We will respond to your request as soon as it has been received by a member of staff.